I combine UX/UI design, creative direction and generative AI into visual systems, interactive prototypes and smarter workflows for digital products, brands and complex content.
The starting point is the question of which problem needs to be solved and what effect a digital process should create.
Signals, user needs, market, context and material are gathered and translated into reliable orientation.
Ideas become structures, scenarios and priorities for product, content and interaction.
Aesthetic direction, tone, story and quality level give AI results direction and design precision.
Language becomes the interface: intention, style and system logic become controllable.
Text structures goals, rules, style and system logic so results can be steered deliberately.
Images make mood, style and visual quality visible before they become a consistent system.
Style, recognizability, components and rules ensure that results belong together.
Moving image shows timing, flow and dynamics, making an idea testable as an experience much earlier.
Repeatable steps become workflows that relieve teams and make quality more consistent.
Feedback, usability and technical constraints become visible early, before ideas turn into fixed solutions.
Concepts become runnable prototypes: interfaces, flows and logic become tangible and testable early as working code.
In the end, what matters is what people actually understand, use and experience as helpful.
AI-native Approach
With vibe coding, interfaces, flows and product ideas become visible, testable and tangible as working prototypes early on. This reduces friction in dev handoff because behavior, logic and technical requirements become more concrete.
Scripts, macros, small tools and plugins take over complex or recurring tasks, or automate them completely, for example in Excel, analysis or content processes.
Studies, documents, data and requirements can be developed, structured and evaluated more deliberately, then translated into clear decisions.
Generative media, visual worlds, music, sound and multilingual voices can be guided into a clear design direction while quality and taste remain controlled.
Prompts, data, models, tools, voice agents and human review are connected into repeatable processes.
Ideas, components, design systems and code can be compared and checked more thoroughly against user needs, brand impact and technical requirements.
Early AI Moment
In 2023, as the first major GenAI hype was gaining momentum, I had the opportunity to develop an artificially generated lead image for DER SPIEGEL. Today it almost feels like an early snapshot from the beginning: still raw, but a good starting point for much of what has happened in my work since.
Exhibition / Interview
The exhibition is now a little while back, but it remains an important milestone: a selection of my AI work was shown at the Cluster London AI Showcase, followed by an interview in Prompt Magazine (Issue 14). It gave my early work with generative AI a public context between exhibition, publication and professional discourse around AI.
Vibe Coding Experiment
A small web experiment showing how quickly a topic, a structure and vibe coding can become a website: with an animated 3D bean, interactive explanation modules and a small extraction simulator.
I do not use vibe coding only for experiments. At Kirchhoff Team Farner, for example, I used it to contribute to the digital Porsche Annual Report 2025 and to build prototypes. It also helped implement a high-quality report for the Vorwerk Annual Report 2025. Beyond that, it is ideal for pitches: an idea can be shown as a polished prototype instead of merely being described.
View reports: Porsche Annual Report 2025 Vorwerk Annual Report 2025
Generative Range
Style, subject, mood and light can be freely chosen: photorealistic or illustrative, quiet or bold, from a single image to a full series. Not a fixed look, but an open tool for very different outcomes.
And it does not stop at images. Generative AI now reaches far beyond a single format.
Generative AI can accelerate, expand and scale design. But the real value does not come from the tool. It comes from direction, judgment and a clear idea of what should be created.